A practical guide to setting up an order in Rank Engine's Project Builder: from choosing project-wide or per-placement settings to outreach strategy, brand integration, and delivery.

Understand the difference between Article Topic and Article Brief, when to use each, and when to leave both blank and let Rank Engine develop the direction from your Background.

Learn how to write Backgrounds that give Rank Engine real material to work with. Covers what to include, how to explain the "how," and what makes the difference between weak and strong.

How to choose the right Brand Integration based on your campaign goals, Background strength, and how prominently the subject should feature.

ARI helps your brand integrations by aligning Backgrounds with best practice standards, removing the guesswork for ideal Background submissions.