Solutions

Build the visibility your brand needs.

Improve branded search, grow awareness, build expert authority or strengthen category visibility—all through one managed service.

Get Started How It Works

Explore the four solutions

Built around your goal

Give every placement a clear role in your search strategy.

Flexible by placement

Combine different goals, formats and voices in one order.

Rank Engine campaign management and editorial placement interface

Find your solution

What do you want to achieve?

Choose the outcome you want each placement to support. If your campaign needs several, you can combine them in one order.

Solution profiles

What each solution includes.

See what each solution is designed to achieve, an example campaign and the content choices it supports.

Reputation Management

Improve what people find when they search for a company, brand or person. We create credible editorial coverage that strengthens the pages you want people to find.

Example campaign

Build credible coverage around an executive while strengthening the profiles and authoritative pages people should find when they search for that name.

Explore Reputation Management

Content choices and optionsContent approach, ways to tailor it and what you give us

Content approach: Use a third-person Editorial story or Informational guide to feature the subject and strengthen your chosen page.
Ways to tailor it: Choose Expanded coverage when several useful examples deserve space.
Choose researched Generate Quotes or supplied Custom Quotes.
Enable Content Approval or Placement Approval to review articles and publishers before publication.
What you give us: The URLs you want to promote.
Background on the person or brand: what they do, how they work, key initiatives and results.
Sensitive topics, required facts and anything to avoid.

Often useful for this goal

Quotes and citations
Context Terms
Expanded features
Article and publisher approvals

Brand Awareness

Earn relevant mentions around the subjects your audience already cares about. Your brand appears because it adds something useful to the article, rather than being forced into an unrelated story.

Example campaign

Place a software brand naturally inside useful articles about the problems its buyers already research, using editorial stories and practical guides where each fits best.

Explore Brand Awareness

Content choices and optionsContent styles, ways to tailor it and what you give us

Content styles: Editorial
A story about a wider subject introduces the brand, product or service because it adds useful context.
Informational
A practical guide answers a relevant question and includes the brand, product or service where it is useful.
Ways to tailor it: Choose brief, Standard or Expanded brand coverage.
Supply Custom Quotes, use Generate Quotes for researched commentary, or add Custom Images to Editorial articles that support them.
Enable Content Approval or Placement Approval to review articles and publishers before publication.
What you give us: The URLs you want to promote.
Clear background on the brand, product or service: what it does, how it works, who it helps, useful initiatives and proven results.
Preferred assets, approved quotes and any constraints.

Often useful for this goal

Custom Images
Standard or Expanded features
Audience and location focus
Editorial or informational content

Thought Leadership

Turn real expertise into a stronger public presence. We develop researched commentary or write in an individual's own voice, giving readers a reason to recognise and trust their knowledge.

Example campaign

Turn a founder's operational experience into an expert-led editorial article, then publish practical first-person guidance in their own voice.

Explore Thought Leadership

Content choices and optionsContent styles, ways to tailor it and what you give us

Content styles: Editorial
Build a story around the expert's knowledge, experience and informed point of view.
Informational
Turn the expert's experience into practical guidance that helps readers understand or solve a problem.
Ways to tailor it: Choose Editorial or Informational content. An Individual subject can use first-person writing.
Choose Generate Quotes for researched commentary or supply Custom Quotes. First-person articles express the author's insights directly.
In first-person articles, links using the subject's name appear in the Author Bio. Relevant non-name anchors normally appear in the body, with a Bio fallback when needed.
What you give us: The URLs you want to support.
Background on the expert's role, work and ideas supplies the article and Author Bio.
Quote direction or supplied wording, plus topics and claims to avoid.

Often useful for this goal

Generate Quotes or Custom Quotes
First- or third-person writing
Editorial or informational content
Body-link or author-bio placement

Category Authority

Reach people researching your category. Choose a helpful non-branded guide, or a comparison that features your company first and makes a researched case for its strengths alongside relevant alternatives.

Example campaign

Support a service page with helpful non-branded guides, then use a comparison article to explain why the company's strengths matter to buyers choosing between solutions.

Explore Category Authority

Content choices and optionsContent formats, what both include and what you give us

Content formats: Unbranded informational articles
Helpful, non-branded guides and explainers cover a category topic and link naturally to the page you want to strengthen.
Competitive listicles
Your company leads a researched comparison explaining its strengths alongside alternatives.
What both include: Third-person writing and a useful, balanced article.
Your chosen page, plus topic direction from you or our research.
A suitable publisher and fully managed placement.
What you give us: The URLs to support, plus any preferred topics.
Any required boundaries for the article.
For a branded comparison: what the product or service does, who it helps, its benefits, differences, limitations and availability.

Often useful for this goal

Informational articles
Competitive listicles
Topic and link direction
Publisher selection by relevance or authority

Order Setup choices

Shape the order without managing the delivery.

Choose the campaign direction, article, publisher targeting and review path. Rank Engine manages the research, production, outreach and publication that follow.

Read the Order Setup guide

Use one solution for the whole order, or give each placement its own goal, article format and brand role.
Set the audience location, then let Smart Select weigh relevance, traffic and authority, or fix a DA tier.
Add the page to support, the brand or expert background and anything to avoid. A brief is optional; we research the angle.
Enable Generate Quotes, Custom Quotes, Custom Images, Citation URLs or Context Terms where the article supports them.
Enable Content Approval or Placement Approval, then choose standard or drip-feed delivery.

Rank Engine Order Setup goal step: the four solution goals beside the ten setup steps

Key differences