Solutions

Build the visibility your brand needs.

Improve branded search, grow awareness, build expert authority or strengthen category visibility—all through one managed service.

Get Started How It Works

Explore the four solutions

Built around your goal

Give every placement a clear role in your search strategy.

Flexible by placement

Combine different goals, formats and voices in one order.

Rank Engine campaign management and editorial placement interface

Find your solution

What do you want to achieve?

Choose the outcome you want each placement to support. If your campaign needs several, you can combine them in one order.

Solution profiles

What each solution includes.

See what each solution is designed to achieve, the content choices it supports and the features often useful for that goal.

Reputation Management

Improve what people find when they search for a company, brand or person. We create credible editorial coverage that strengthens the pages you want people to find.

Explore Reputation Management

Content choices and options

Content approach: A third-person editorial article features the person or brand naturally and links to the page you want to strengthen.
Ways to tailor it: Use a longer article when the story needs more context.
Add supporting sources, approved quotes or preferred wording.
Review articles and publishers before publication.
What you give us: The URLs you want to promote.
Background on the person or brand: what they do, how they work, key initiatives and results.
Sensitive topics, required facts and anything to avoid.

Brand Awareness

Earn relevant mentions around the subjects your audience already cares about. Your brand appears because it adds something useful to the article—not because it has been forced into an unrelated story.

Explore Brand Awareness

Content choices and options

Content styles: Editorial
A story about a wider subject introduces the brand, product or service because it adds useful context.
Informational
A practical guide answers a relevant question and includes the brand, product or service where it is useful.
Ways to tailor it: Adjust how prominently the brand appears.
Add custom images, Custom Quotes you supply or researched quotes created by Rank Engine.
Review articles and publishers before publication.
What you give us: The URLs you want to promote.
Clear background on the brand, product or service: what it does, how it works, who it helps, useful initiatives and proven results.
Preferred assets, approved quotes and any constraints.

Thought Leadership

Turn real experience into useful publisher content. We can feature the expert in a third-person article or write a first-person guest article in their own voice.

Explore Thought Leadership

Content choices and options

Content styles: Editorial
Build a story around the expert’s knowledge, experience and informed point of view.
Informational
Turn the expert’s experience into practical guidance that helps readers understand or solve a problem.
Ways to tailor it: Write an editorial or informational article in third person or as a first-person guest article.
Supply exact wording with Custom Quotes, or use Generate Quotes for researched comments created by Rank Engine.
For first-person articles, links using the person’s name as anchor text appear in the author bio. Links using relevant non-name anchor text appear naturally in the article body.
What you give us: The URLs you want to promote.
A short biography and background on the expert’s work, ideas, initiatives and results.
Approved quotes, or topics and claims the article should avoid.

Category Authority

Become more visible around the products, services and topics your audience is already researching. Choose a helpful guide that does not centre your brand, or a comparison that includes your company among relevant alternatives.

Explore Category Authority

Content choices and options

Content formats: Informational articles
Helpful, non-branded guides and explainers cover a category topic and link naturally to the page you want to strengthen.
Competitive listicles
Researched, branded comparisons include your company alongside relevant alternatives.
What both include: Third-person writing and a useful, balanced article.
Your chosen page and topic direction for each placement.
A suitable publisher and fully managed placement.
What you give us: The URLs and topics you want to promote.
Any required boundaries for the article.
For a branded comparison: what the product or service does, who it helps, its benefits, differences, limitations and availability.

Order Setup choices

Shape the order without managing the delivery.

Choose the campaign direction, article, publisher targeting and review path. Rank Engine manages the research, production, outreach and publication that follow.

Order and campaign

Project
Solution or Custom Mix
Number of placements and budget

Audience and publishers

Audience location
Global or audience-country publisher domains
Smart Select™ or a fixed DA tier

Brand and article role

Subject and brand presence
Editorial, informational or competitive-listicle format
First- or third-person writing
Brand prominence, illustrative examples and title use

Brief and destination

Target URL and anchor text
Brand, product, service or expert background
Article topic or a fuller brief
Language, regional focus and anything the article should avoid
Shared or placement-by-placement settings

Optional article features

Generate Quotes or Custom Quotes
Custom Images and stock-image use
Citation URLs and Context Terms
Comparison choices for competitive listicles

Review and delivery

Content Approval
Placement Approval
Standard or drip-feed delivery
Final order review and validation

Key differences