User Guides
Using ARI for Better Backgrounds
ARI helps your brand integrations by aligning Backgrounds with best practice standards, removing the guesswork for ideal Background submissions.
User Guide
Article Topic vs Article Brief
Article Topic and Article Brief both help guide article direction, but they do different jobs.
The simple version
Article Topic tells Rank Engine what subject to explore. Article Brief tells Rank Engine what the article should cover and include.
A simple way to think about it:
- Article Topic = the subject
- Article Brief = the blueprint
You do not always need either
You do not have to fill in Article Topic or Article Brief for Rank Engine to produce a strong article direction.
If both are left blank, the system can still develop direction from what it already has in the Background.
So you have three valid ways to work:
- Hands-off — let Rank Engine shape the direction from the Background.
- Lightly directive — use Article Topic
- Tightly directive — use Article Brief
All three can produce strong results. The right choice depends on how much you already know about the article you want.
When to use Article Topic
Article Topic is a good fit when:
- You know the general subject you want covered
- You want to keep the article within a certain area
- You still want Rnk Engine to decide the exact framing
This is the lighter-touch option. You are guiding the subject matter without locking the system into a specific thesis.
Rank Engine still handles the deep research, the angle, the structure, and how the subject connects to the Background.
When to use Article Brief
Article Brief is the better choice when:
You already know what the article should say and want that followed
This is the more controlled option. An Article Brief is not just a theme — it is a directive.
A common mistake to avoid
The most common mistake is using an Article Brief when you really only have a topic.
If all you know is the general area, use Article Topic. If you try to force that into an Article Brief, the instruction can become vague, over-specific, or awkwardly restrictive.
Final takeaway
Article Topic and Article Brief guide direction at different levels.
Article Topic gives Rank Engine a subject to explore. Article Brief gives Rank Engine a plan to follow.
If both are blank, Rank Engine can still build direction from the Background.
So the real question is not “should I always fill these in?” — it is “how much direction do I actually want to give here?”
If you know the subject, use Article Topic. If you know what the article should cover, use Article Brief.
Read More »
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