User Guides
Choosing the Right Brand Integration
How to choose the right Brand Integration based on your campaign goals, Background strength, and how prominently the subject should feature.
FEATURES
Backlink Targeting
We offer two backlink targeting strategies
DA Targeting and Smart Select
Both use Domain Authority (DA), a Moz metric that estimates a site’s authority. DA is useful, but it is not Google’s metric and it is only one signal alongside relevance, traffic quality, and overall site quality.
In the Project Builder, you choose how we should target sites for your placements
DA Targeting
Choose a DA bracket (DA40 to 49, DA50 to 59, or DA60+). We then select the best options within that bracket based on relevance, traffic quality, site popularity, and budget.
Smart Select
We prioritise relevance, traffic quality, and overall site quality first, with DA as a secondary signal. This approach gives us flexibility to pursue the strongest opportunities available, which may result in one premium placement or two strong placements, depending on what offers the best value for your campaign.
Choose your targeting
Currency:
DA40+
Low-Medium Authority Placement
€140
per placement
- DA40+ guaranteed
- 200+ monthly organic traffic
- Approx. 1500-word article
- Research, citations & media
Get Started
Delivers 1 published placement on a DA40+ site, ideal for low to medium competition keywords.
DA50+
Medium–High Authority Placement
€198
per placement
- DA50+ guaranteed
- 500+ monthly organic traffic
- Approx. 1500-word article
- Research, citations & media
Get Started
Delivers 1 published placement on a DA50+ site, ideal for medium to high competition keywords.
Smart Select
Best-Opportunity Placement
€220
outcome-based
- Built for AI & SEO visibility
- High authority/traffic
- Approx. 1500-word article
- Research, citations & media
Get Started
Delivers 1 high-authority placement or 2 strong placements, based on best available opportunities.
DA60+
High Authority Placement
€290
per placement
- DA60+ guaranteed
- 1000+ monthly organic traffic
- Approx. 1500-word article
- Research, citations & media
Get Started
Delivers 1 published placement on a DA60+ site, ideal for high competition keywords.
*Traffic levels will vary if you choose strict ccTLD domain targeting
Which option should I choose?
- Pick DA Targeting if you need a specific authority bracket for your strategy or reporting.
- Pick Smart Select if you want the best overall opportunities for impact (relevance + traffic + quality).
Smart Select outcomes
Smart Select is an outcome-based package, not a fixed DA tier.
We select the best available opportunities at your budget and deliver one of the outcomes below:
1 x High Authority DA60+ Placement
You receive a relevant, high-authority placement on a DA60+ site when a strong opportunity is available.
1 x High Authority DA50+ Placement
You receive a relevant placement on a DA50 to 59 site. This is the baseline Smart Select outcome.
1 x High-Traffic Authority Placement
You receive a placement on a site with unusually high traffic (30,000+ monthly visits) for its DA range (often in the DA35 to 49 band), where traffic and relevance make it a stronger opportunity than a higher-DA site.
2 x High Quality Placements
If the niche is highly specialised or you are using strict ccTLD targeting, we may deliver two strong placements instead of forcing a weaker single option. This is the fallback that keeps the outcome high quality even when availability is limited.
Backlink Targeting FAQs
Not always. DA (a Moz metric) is a useful proxy for authority, but it is not Google’s metric and it does not capture everything that makes a placement valuable. In practice, relevance, traffic quality, and overall site quality can matter more than DA alone.
Smart Select is designed for this reality. It prioritises relevance and quality first, with DA as a secondary signal.
Both options include outreach and a published placement. The difference is what we optimise for.
- DA Targeting: you choose a minimum DA bracket (DA40+, DA50+, DA60+). Best when DA thresholds matter for your strategy or reporting.
- Smart Select: we prioritise relevance, traffic, and overall quality first, then consider DA. Best when you want the strongest overall opportunity at that budget.
Choose Smart Select when you want the best overall SEO value rather than a fixed DA bracket. It is ideal when:
- Relevance and traffic quality matter more than a specific DA number
- You want flexibility to take better opportunities slightly above or below a bracket
- You are optimising for long-term performance, not just metrics
Choose DA Targeting when you need guaranteed DA minimums. It is ideal when:
- You must hit a specific DA threshold for reporting or client requirements
- You want strict control over the authority bracket of placements
- You are buying placements to match a defined spec (for example, DA60+ only)
Yes. Many campaigns combine both: DA Targeting for strict authority requirements, and Smart Select for the best overall opportunities.
Read More »
User Guides
Article Topic vs Article Brief
Understand the difference between Article Topic and Article Brief, when to use each, and when to leave both blank and let Rank Engine develop the direction from your Background.
User Guides
Writing Backgrounds for Editorials
Learn how to write Backgrounds that give Rank Engine real material to work with. Covers what to include, how to explain the “how,” and what makes the difference between weak and strong.
User Guides
How to Use the Project Builder
A practical guide to setting up an order in Rank Engine’s Project Builder: from choosing project-wide or per-placement settings to outreach strategy, brand integration, and delivery.
Results You'll Love
ROI You'll Love Even More
Money-Back Guarantee
If you’re not satisfied, we’ll refund in full and remove any live links.
Content & Website Approvals
Nothing goes live without your sign-off - free approvals on your first order.
2-Year Uptime Guarantee
While rare, if any backlinks go offline, we’ll restore or replace them for free.
No Lock-in Contract
Order whenever you need, with no obligation.
