FEATURES

Backlink Targeting

/

Backlink Targeting

We offer two backlink targeting strategies

DA Targeting and Smart Select

Both use Domain Authority (DA), a Moz metric that estimates a site’s authority. DA is useful, but it is not Google’s metric and it is only one signal alongside relevance, traffic quality, and overall site quality.

In the Project Builder, you choose how we should target sites for your placements

DA Targeting

Choose a DA bracket (DA40 to 49, DA50 to 59, or DA60+). We then select the best options within that bracket based on relevance, traffic quality, site popularity, and budget.

Smart Select

We prioritise relevance, traffic quality, and overall site quality first, with DA as a secondary signal. This approach gives us flexibility to pursue the strongest opportunities available, which may result in one premium placement or two strong placements, depending on what offers the best value for your campaign.

Choose your targeting

Currency:

€140 per placement

DA40+ guaranteed
200+ monthly organic traffic
Approx. 1500-word article
Research, citations & media

€198 per placement

DA50+ guaranteed
500+ monthly organic traffic
Approx. 1500-word article
Research, citations & media

€220 outcome-based

Built for AI & SEO visibility
High authority/traffic
Approx. 1500-word article
Research, citations & media

€290 per placement

DA60+ guaranteed
1000+ monthly organic traffic
Approx. 1500-word article
Research, citations & media

*Traffic levels will vary if you choose strict ccTLD domain targeting

Which option should I choose?

Smart Select outcomes

Smart Select is an outcome-based package, not a fixed DA tier.

We select the best available opportunities at your budget and deliver one of the outcomes below:

1 x High Authority DA60+ Placement

You receive a relevant, high-authority placement on a DA60+ site when a strong opportunity is available.

1 x High Authority DA50+ Placement

You receive a relevant placement on a DA50 to 59 site. This is the baseline Smart Select outcome.

1 x High-Traffic Authority Placement

You receive a placement on a site with unusually high traffic (30,000+ monthly visits) for its DA range (often in the DA35 to 49 band), where traffic and relevance make it a stronger opportunity than a higher-DA site.

2 x High Quality Placements

If the niche is highly specialised or you are using strict ccTLD targeting, we may deliver two strong placements instead of forcing a weaker single option. This is the fallback that keeps the outcome high quality even when availability is limited.

Backlink Targeting FAQs

Is a higher DA site always better?

Not always. DA (a Moz metric) is a useful proxy for authority, but it is not Google’s metric and it does not capture everything that makes a placement valuable. In practice, relevance, traffic quality, and overall site quality can matter more than DA alone.
Smart Select is designed for this reality. It prioritises relevance and quality first, with DA as a secondary signal.

What is the difference between Smart Select and DA Targeting?

Both options include outreach and a published placement. The difference is what we optimise for.

DA Targeting: you choose a minimum DA bracket (DA40+, DA50+, DA60+). Best when DA thresholds matter for your strategy or reporting.
Smart Select: we prioritise relevance, traffic, and overall quality first, then consider DA. Best when you want the strongest overall opportunity at that budget.

When is Smart Select the best choice?

Choose Smart Select when you want the best overall SEO value rather than a fixed DA bracket. It is ideal when:

Relevance and traffic quality matter more than a specific DA number
You want flexibility to take better opportunities slightly above or below a bracket
You are optimising for long-term performance, not just metrics

When is DA Targeting the best choice?

Choose DA Targeting when you need guaranteed DA minimums. It is ideal when: