Once you've submitted your order, our process begins with comprehensive project management, ensuring that no prior work is duplicated.

Along with crafting a detailed content strategy, our system collects and verifies quotes, statistics, and industry data to use with each article.

For Digital PR campaigns, we also research non-competing brands and key industry figures to integrate real-world examples into your content.

This process ensures that your campaigns will consist of unique content and employ a variety of brand/keyword mentions.

With the content strategy finalised, our AI-driven content writer produces high-quality, human-like content, iterating through several refinements to ensure optimal quality.

All data acquired during the Project Management stage, such as relevant industry news, expert quotes, and case studies are reassessed for relevance, structured, and integrated to produce engaging and informative content.

Each output is further reviewed by our editors to guarantee it aligns with your campaign’s goals and delivers compelling, relevant content that resonates with your audience and meets your marketing objectives.

Our proprietary crawler continuously updates our internal database of websites, evaluating critical metrics such as Domain Authority (DA), organic traffic, backlink profiles, site health, and more.

Our Account Managers then review selected websites to ensure they meet your criteria and high quality standards before outreach begins. This human review ensures that only top-tier, relevant sites are selected for your backlinks.

After final approval of the sites, our team reaches out to website owners to negotiate placement terms. If you’ve requested approval for placements or content, you will have the opportunity to review everything before outreach begins.

Our Account Managers supervise the entire process to ensure successful negotiations and placements.

Once your content is published, we provide a detailed report, including backlinks, site metrics, and relevant performance data. You can access this report via your dashboard.

Campaign Types:Digital PRSEO

Define the specific focus of your articles to align with your marketing goals. If left blank, we’ll ensure the content is relevant based on your provided brand background information, either with a broad or specific focus.

Limiting the content focus may restrict the campaign's creativity.

For SEO campaigns, your anchor text is used as the Content Focus, and this is applied with either with a broad or specific focus, as deemed most appropriate.

Campaign Types:Digital PRSEO

Specify any topics or subjects you don't want associated with your brand or keywords.

Campaign Types:Digital PRSEO

If you need additional keywords mentioned near your anchor text, list them here to ensure their inclusion.

Campaign Types:Digital PR

We'll add up to two additional URLs (to social media or news sites) to an article. We choose the anchor text for these. While not guaranteed, we will make every effort to include them.

Campaign Types:Digital PRSEO

Choose your audience's locale (USA, UK, Australia, etc.) or leave it as Global. This also sets the dialect, with an option to choose a specific dialect for Global audiences.

Campaign Types:Digital PRSEO

In Digital PR campaigns, specifying a regional focus ensures that every article will highlight the chosen location.

If no regional focus is specified but location details (e.g., your country of operations) are provided in your provided Background Information, we will create a mix of region-specific and globally-oriented content.

In SEO campaigns, the regional focus can be set on a per-placement basis, meaning only the specified placement’s article will reflect that location.

Campaign Types:Digital PR

You can provide direct URLs to images you'd like featured in your articles (no Google Drive links).

The URLs must be publicly accessible, such as images hosted on your server or platforms like imgur.com.

You can choose whether we should use your images alongside high-quality, royalty-free images or if we should exclusively feature your provided images.

Campaign Types:Digital PR

You have the option to provide custom quotes, such as statements from your CEO or other key spokespeople.

You can also choose if these quotes should be used just once or if they can be repeated across multiple articles.

In 2024, not always.

Google’s algorithm now focuses heavily on relevance, user engagement, and content quality, meaning a site’s Domain Authority (DA) doesn’t always reflect its ranking power. DA, a metric developed by Moz.com, estimates a site’s authority but is just one of many factors. Google’s own authority scores are private.

It’s common to see lower-DA sites outranking higher-DA ones, showing that while DA is still useful, it’s not the sole indicator of SEO success. Smart Select goes beyond DA, prioritising factors like traffic quality, site relevance, and popularity, ensuring backlinks contribute meaningfully to your SEO strategy.

Both strategies involve outreach and securing high-quality backlinks, but they take different approaches.

DA Targeting focuses on acquiring links from sites within specific DA ranges, offering precise control over the DA of the websites. This is ideal when DA is a primary concern, and it can secure placements on sites with very high DA, depending on your budget.

Smart Select prioritises site relevance, traffic quality, and popularity before considering DA. While it often secures placements with DA ranging from 55 to 65, the focus is on finding sites that provide the best mix of relevance and authority for your SEO needs. This approach ensures you get the best value from your backlinks, aligning with modern SEO practices.

Smart Select is perfect when you want the freedom to focus on overall SEO value rather than being limited by specific DA ranges. It allows us to prioritise factors like relevance, traffic quality, and site authority, giving us the flexibility to secure placements that offer the best SEO impact—whether the site falls slightly above or below a particular DA range.

This strategy ensures you're not missing out on valuable opportunities due to rigid DA targeting, making it ideal for those looking to maximise long-term SEO results.

DA Targeting is ideal when you need guaranteed DA minimums for your backlinks. It’s designed for situations where hitting a specific DA range is critical, such as working with clients who have strict requirements for link placements.

This strategy works best when:

• You require links from highly authoritative sites (DA60+), where Smart Select may cap at DA65.
• You're a link reseller or agency needing to guarantee specific DA ranges for your clients.
• Your budget is tightly focused on acquiring a small number of links with precise DA requirements.

Yes, you can mix Smart Select and DA Targeting within the same campaign. This allows for a flexible approach where you can secure guaranteed DA links while also benefiting from placements that prioritise relevance, traffic quality, and overall SEO impact.

We maintain strict quality control during our prospecting process. Each site we target is reviewed for factors like traffic quality, content relevance, and user engagement metrics. We ensure that your backlinks come from reputable sites that will provide real SEO value and align with your goals.