Editorial placements
Built as publishable stories, not forced mentions.
Built for Reputation Work
Shape what users find first.
Reputation campaigns work when each placement has a real editorial angle and the subject appears as a credible example, not a forced mention. That gives search and AI systems stronger third-party context around the name.
Strengthen priority assets
Build relevant third-party articles around the pages, profiles and resources you want searchers to find.
Improve branded search depth
Increase the amount of positive and neutral material surrounding a branded search.
Support name + term searches
Support searches where people add extra words alongside the name or brand.
Maintain a consistent narrative
Reinforce the right identity, background and associations across multiple relevant websites.
Control & Flexibility
Set the reputation brief without running the campaign.
The setup begins with the outcome you want to achieve, then guides you through a campaign path built for reputation work.
Turn rough notes into a stronger brief
Built-in guidance turns profile details, links and source material into a clearer foundation for research, planning and production.
Shape how the campaign runs
Set supported pages, mention depth, approval steps and delivery expectations before production begins.
Bring the brief, or leave planning to us
Submit tighter direction when you have it, or let Rank Engine research themes and build the article plan from your source material.
Purpose-Built Features
Built for reputation workflows.
The setup prioritises the controls that matter for branded reputation work, so the brief stays focused on editorial placements, supported assets, mention depth and review controls.
Publishable stories
Use publishable editorial articles that place the subject inside a credible story, not a forced mention.
Section or case study
Choose a single section of 1-3 paragraphs, or deeper multi-section treatment when the subject needs a mini case study.
Support multiple assets
Reinforce owned pages, profiles and supporting resources across the same reputation campaign.
Context terms
Use carefully selected nearby terms to place sensitive search language in benign, relevant contexts.
Review when needed
Add content or placement approval steps where the topic, publisher or client process needs extra control.
Choose the delivery pace
Run high-priority reputation work quickly, use standard delivery, or spread placements over a dripfeed schedule.
Editorial Planning
Plan each article around a credible angle.
The subject should support the article, not overwhelm it. Rank Engine uses the brief, owned assets and relevant topics to make each placement read naturally.
Relevant article ideas
Research starts with timely themes, useful industry angles and source material that can carry a credible article.
Varied campaign angles
Different placements can draw on different background, expertise or owned assets so the campaign does not repeat itself.
Case Study
Proof from an accelerated ORM campaign.
The metrics below come from the corresponding reputation recovery case study, where editorial placements were used to reinforce stronger assets across a tracked branded search landscape.
Online Reputation & SERP Recovery
One-month reputation recovery campaign.
With search results for an individual's name impacted by negative press, Rank Engine used a one-month reputation recovery campaign to build stronger editorial assets around the SERP.
Read case study ->Campaign snapshot
- Four weekly orders, each with eight editorial placements
- Smart Select™ used to balance relevance, traffic and authority
- Multiple owned profiles and assets linked from each article
Placements
32
Editorial placements in one accelerated ORM campaign.
Average DA
57.2
Average domain authority across campaign placements.
Backlinks
68
Links supporting client-owned assets and profiles.
Ranked Pages
25
Pages ranking across the tracked branded search landscape.
Success Rate
93%
Recorded success rate for the reputation campaign.
Managed Workflow
Keep control without running the process.
Use approvals where the topic or publisher matters, then keep live URLs and campaign details visible from the account area.
Content approval
Review drafts before they move into publisher coordination.
Placement approval
Approve publisher sites before Rank Engine commits to the placement.
Live URL reporting
Track delivered URLs, anchors, domain metrics and status in the account area.
Solutions
Choose the campaign goal that matches the work.
Reputation, awareness and thought leadership are brand-led. Category Authority supports non-branded visibility inside non-branded informational content.
Reputation Management
Shape what users find first
Support reputation recovery with positive third-party coverage and search-visible assets.
Current solution ->
Brand Awareness
Create credible brand mentions
Build natural awareness through relevant publisher coverage and useful content angles.
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Thought Leadership
Turn expertise into references
Use expert commentary, opinions and useful source material to support authority-led campaigns.
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Category Authority
Build authority around categories
Build non-branded visibility around the products, services and topics your audience is already looking for.
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