Case Study
Negative press dominated the search results for a client's name. After one month of editorial placements, none of the negative results remained on page one.
Results
The Google results for the client's name, recorded before the campaign and again one month later.
Campaign summary
Starting Point
Campaign Approach
A one-month publishing sprint. Every article added a new editorial page that could appear for the name, and its links strengthened the profiles the client wanted found.
Four weekly orders with one-week delivery kept new, clearly dated articles appearing, giving search engines fresher sources than the old coverage.
Each article used the person's name as its main anchor and could link to up to two more profiles or owned pages.
Where words such as court or controversy appeared near the name, the context was neutral and the allegation was not repeated.
Approval steps were left off so articles could publish without waiting for review, and Smart Select chose publishers for relevance, traffic and authority.
Publisher Selection
An article about a person or organisation puts their name in front of new readers, so the question behind each publisher is whether a PR agency would be comfortable seeing its client there. A high authority score cannot answer that on its own: the site needs genuine subject and market fit, and the evidence behind its score has to hold up.
Our team approves every match before outreach and checks each live article against the order. Enable Placement Approval when you or your PR agency want to see each publisher before we make contact.
Working With Rank Engine Today
A comparable campaign today starts in Order Setup and runs through one managed workflow.
Set the goal, the pages to support and the background on the brand or person. Rank Engine researches the angle and builds the working brief.
Articles arrive researched and edited. If you want to read them first, Revision Desk keeps each article beside its sources and lets a client comment through a review link.
Enable free Content Approval to sign off each article before it is published. Approvals are optional; leaving them off is the fastest route.
Live URLs and reporting arrive in your dashboard, usually within 7 days, or about two weeks when approvals are included.
Background Reasoning
Independent research that supports the reasoning behind a fast, concentrated campaign.
A meta-analysis of studies from 2000-2025 found that digital perception has measurable economic value, influencing sales, brand equity, organisational trust and market confidence.
Ahrefs analysed one million US keyword SERPs and found referring-domain count still correlates with rankings, with a reported Spearman rho of about 0.255.
Search Engine Land reported that top-ranked pages acquire 5-14% more followed backlinks per month than lower-ranked pages, supporting sustained acquisition velocity.
Start a Campaign
Set the direction and Rank Engine manages the research, content, outreach, publishing and reporting needed to strengthen branded search results.
