Organic growth
Monthly organic visits rose from 7,000 to 25,000.
Campaign Snapshot
B2B Career Development Brand
Campaign context
- High-ticket service - roughly $10K revenue per client.
- Competitive space - DA55 to DA75 sites held the top spots.
- Premium placements - published on high-authority, high-traffic sites.
- Consistent output - 12 placements published monthly.
Authority campaign run over a full year.
Contextual backlinks earned through monthly placements.
Average Moz Domain Authority across placements.
Monthly Google organic visits increased from 7,000 to 25,000.
Tracked AI answer prompts referenced the brand by Month 12.
Monthly organic conversions increased from 68 to 186.
A B2B provider with untapped organic demand.
The client is a mid-sized B2B provider of bespoke career development services. Their site was well designed, conversion-focused and technically optimised, but they relied mainly on referral partners and PPC before the campaign.
Lift organic and AI search visibility.
With organic growth flat for six months and no AI search visibility, the campaign was provisioned to lift organic sessions to the sales page by at least 200%, earn consistent AI answer-engine citations and generate more enterprise demo requests.
Sustain a monthly authority cadence.
Rank Engine published 12 relevance-matched placements each month, featuring fresh industry insights and contextual brand mentions. High-authority sites with strong traffic and clean link profiles were prioritised, using a 30-day drip-feed schedule.
Research Foundation
Evidence behind the campaign.
Princeton GEO Findings
Princeton's GEO research found that adding expert quotations, statistics and authoritative citations can materially improve AI-search visibility, with a reported 37% uplift on Perplexity.ai.
SERP Correlation Study
Ahrefs analysed one million US keyword SERPs and found referring-domain count still correlates with rankings, with a reported Spearman rho of about 0.255.
Backlinks' Monthly Gain vs. Ranking
Search Engine Land reported that top-ranked pages acquire 5-14% more followed backlinks per month than lower-ranked pages, reinforcing consistent acquisition velocity.
Project Builder Setup
Turn campaign direction into a clear brief.
Rank Engine used the Project Builder to turn monthly campaign planning into one focused setup. Audience filters, content exclusions and Smart Select criteria kept research, content and site selection aligned with the client's positioning.
Branded
The brand was integrated as a real-world example within editorial and thought-leadership articles.
30-day drip-feed
A slower cadence gave high-authority publishers time to accept and publish while Google discovered links week by week.
Primary market context
News, facts, statistics and quotes were focused around the client's area of operations.
Clear brand positioning
Excluded contexts prevented brand confusion and kept mentions aligned with the client's market.
Smart Select
Relevance, traffic and authority were balanced to support rankings and visibility rather than a DA number alone.
Global TLD mix
Authoritative .com sites were balanced with niche .us placements where they supported relevance.
Content Production
Build articles that can carry the campaign.
The campaign needed useful editorial articles that could support organic rankings and give AI systems more credible third-party context.
Topic refinement
Submitted topics were expanded with research, industry news and expert commentary.
Autonomous ideation
Where topics were not supplied, Rank Engine identified angles from the client brief and current industry news.
Content drafting
Editorial drafts integrated case studies, data points, expert quotes and the client's core expertise.
Link and media enrichment
Contextual backlinks, relevant imagery and external citations made each article credible and visually useful.
Editorial QA
The team verified facts, polished tone and kept brand mentions genuine, not promotional.
Link building strategy
Make each placement support the outcome.
The campaign supported the whole site while concentrating stronger signals around the highest-value commercial pages.
Strategic blog selection
Rank Engine targeted sites where career development, leadership and workplace content naturally belonged, so placements felt authentic to readers.
Backlink distribution
Branded homepage anchors established a natural link pattern and strengthened domain authority. More links were allocated to the primary service page based on keyword competition, with other target pages receiving proportional distribution.
Monthly process
Managed from research to publication.
Research & content
AI agents researched industry sources and expert commentary, then drafts were proofread for facts, tone and message fit.
Prospecting
Smart Select scored sites for relevance, traffic, backlink health, authority and other ranking factors.
Approvals
Content and placement approvals were available when oversight was required.
Outreach
Each article was pitched as an insight-driven piece, with the drip-feed window supporting slower high-authority publishers.
Publication
Accepted articles published on approved, reputable sites with natural brand mentions and targeted anchor text.
Strategic blog selection
Publisher prospects were filtered for career development, leadership and workplace relevance so brand mentions appeared in articles where the client naturally belonged.
Distribution by target value
The homepage received branded anchors to support domain authority. The primary service page received the heavier allocation, while secondary pages received proportional support to avoid over-optimisation.
Results
The outcome in measurable terms.
Baseline and Month 12 are monthly totals. Organic Traffic tracks Google Search visits. AI Citation Rate is the percentage of tracked AI search prompts where the brand was referenced. Conversions are monthly organic conversion actions.
KPI
Baseline
Month 12
Change
Organic Traffic
7,000 per month
25,000 per month
+257%
AI Citation Rate
0%
88%
+88 pp
Conversions
68 per month
186 per month
+174%
Over 12 months, monthly organic traffic increased from 7,000 to 25,000 and monthly conversions rose from 68 to 186. AI visibility shifted from zero tracked citations to being referenced in 88% of tracked AI search prompts.
Key Takeaways
What the campaign proves.
Sustained visibility momentum
Strategic, relevance-led link building delivered a 257% traffic increase and secured Top 3 rankings for key product pages.
AI search visibility surge
The brand moved from absent in AI-generated results to cited in 88% of tracked queries.
Commercial impact delivered
Conversions grew from 68 to 186 per month, proving the traffic was commercially useful.
Start a Campaign
Build visibility that search and AI systems can cite.
Set the campaign direction and Rank Engine manages the placements that help your brand become easier to find, trust and recommend.
