Case Study
Organic growth had been flat for six months and the brand did not appear in tracked AI search answers. Over a 12-month placement campaign, monthly organic visits rose from 7,000 to 25,000.
Results
Recorded monthly figures for the baseline month and Month 12 of the campaign.
Campaign summary
Starting Point
Campaign Approach
A year-long programme of relevant placements, with links directed to the pages that mattered most commercially.
Problem-led pieces, market trends, expert commentary, comparisons and guides featured the brand as a real-world example rather than an advert.
Each month's placements were spread over 30 days, giving slower high-authority publishers time to publish while new links appeared gradually.
Regional focus kept examples in the client's market, and content exclusions kept mentions aligned with its enterprise audience.
Publisher Selection
In a commercially focused campaign, a placement earns its place when the publisher already writes about the article's subject for the market the brand sells to. That fit gives readers, search engines and AI systems a reason to connect the brand with its topic. A DA score alone does not qualify a publisher: relevance and evidence decide together.
Our team approves the shortlist before outreach and verifies each live placement against the order. Enable Placement Approval when you want to test the shortlist against your own knowledge of the market.
Working With Rank Engine Today
A comparable campaign today starts in Order Setup and runs through one managed workflow.
Set the goal, the pages to support and the background on the brand or person. Rank Engine researches the angle and builds the working brief.
Articles arrive researched and edited. If you want to read them first, Revision Desk keeps each article beside its sources and lets a client comment through a review link.
Enable free Content Approval to sign off each article before it is published. Approvals are optional; leaving them off is the fastest route.
Live URLs and reporting arrive in your dashboard, usually within 7 days, or about two weeks when approvals are included.
Background Reasoning
Independent research that supports the reasoning behind citation-rich articles and a steady link cadence.
The GEO study's Perplexity.ai experiment improved visibility with quotations (about 22% on position-adjusted word count) and statistics (about 37% on subjective impression).
Ahrefs analysed one million US keyword SERPs and found referring-domain count still correlates with rankings, with a reported Spearman rho of about 0.255.
Search Engine Land reported that top-ranked pages acquire 5-14% more followed backlinks per month than lower-ranked pages, reinforcing consistent acquisition velocity.
Start a Campaign
Set the campaign direction and Rank Engine manages the placements that help your brand become easier to find, trust and recommend.
