NEWS

Meet ARI & the v3 Project Builder

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The content that performs best in SEO – and especially in GEO (Generative Engine Optimisation) – is grounded in clear facts, expert insight and a narrative that actually helps the reader, rather than sounding like an advert. As a result, mentions of your brand need to feel credible and add something meaningful to the story.

Rank Engine already does the heavy lifting on that front.

Our research pulls in:

and shapes them into editorials where your brand or link fits naturally into the story.

However, if the context you provide about your brand is light on proof points, you risk ending up with shallow mentions that feel tacked on.

Rank Engine v3 is built to fix that at the source, starting with a new helper inside the Project Builder.

ARI: Optimise your mentions

ARI lives inside the Project Builder and focuses on one thing only:

Turn whatever you have in the Background field into a solid, campaign-ready context that explains who your brand is, what it stands for and how it creates value for your audience.

It works in three steps.

1. Assess

ARI reads your Background and checks:

You get feedback on what is strong and where there are obvious gaps.

2. Research

Next, ARI looks up verified external context that can strengthen the story. For example:

This does not replace your own knowledge of the brand, but it helps fill out the picture and supports stronger article ideas.

3. Integrate

Finally, ARI helps you turn that material into a cleaner, more focused Background that can support multiple placements without you rewriting it from scratch every time.

You stay in control of the final wording.
ARI just removes a lot of the “is this enough?” guesswork and the legwork of finding supporting facts.

Once your Background is in good shape, the rest of the builder changes in v3 are there to help you apply it in a smarter way.

Two key areas, simple choices

Every campaign in Rank Engine is still a project made up of individual placements.

The new v3 builder focuses on two key areas:

For each of these areas you now make one simple choice:

Do I want to set this once for the whole project, or separately for each placement?

Background & Assets

The Background & Assets area still does what it always has: it explains what we need to know before we write anything, and provides supporting material.

Choose whether Background & Assets applies project-wide or per placement

Project-wide Background & Assets means you give us one rich pool, and the system decides which parts to surface in each article to keep the campaign varied and natural.

In project-wide mode, we don’t copy-paste the same story into every article.
We create variety out of the content you provide.

Per placement Background & Assets means you decide that yourself by supplying different Backgrounds (and assets) on each placement.

Background & Assets covers:

Content Settings

Content Settings control how your brand appears in the content itself.
Inside Content Settings you’ll see the same familiar pieces split into two tabs.

Content

Signals

In project-wide mode, these settings act as rules and ranges. We use them to:

So, as with Background, project-wide Content Settings doesn’t mean every article looks identical. It means you set the parameters, and we generate variety inside those bounds.

Per placement mode is ideal when a specific placement needs a tightly defined combination of parameters locked together for that site.

Brand Integration

Brand Integration is now a clear, first-class setting inside Content Settings.

Instead of one implicit behaviour, you choose how strongly you want to feature in each article:

Single-section

Multi-section

Your brand is referenced in several parts of the article, with roughly 250–400 words in total within a 1,000- to 2,000-word article.
Works best when your Background includes enough initiatives, outcomes and detail to justify deeper coverage.
Your brand becomes the main illustrative thread in the article, with several initiatives used to show how the wider theme plays out in practice.
It feels closer to a feature built around your brand’s story, but the article still includes other examples and sources, so it does not read like a pure brand piece.

If Content Settings is project-wide, you pick one Brand Integration style for the whole campaign and we apply it across placements using your shared Background.
If it’s per placement, you can reserve multi-section coverage for key sites and keep everything else single-section.

What hasn't changed

Everything else you already use is still there and behaves as before:

Try it on your next campaign

The new Project Builder and ARI are live now.

When you create your next project you’ll see:

This rebuild is very much aimed at making your day-to-day work less painful.

Visit How It Works for a breakdown of each feature so you can get the most out of Rank Engine.

Then head over to the Project Builder to set up your next order.

If you have any questions or issues, contact us.

News

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v2.0 brings a faster project builder, improved campaign flexibility and smarter delivery workflows. See the full changelog and release notes.

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