NEWS

What's New in Rank Engine v2.0?

Learn More About Our Latest Update

Rank Engine v2.0 is here, bringing a range of improvements designed to make your workflow more efficient, flexible, and results-driven. This update refines content production, enhances targeting capabilities, and gives you even greater control over your campaigns.

Below, you’ll find a summary of all the key changes. Click any item to jump to a detailed breakdown. We’ve also included a full list of Rank Engine’s features, so you can explore everything the platform has to offer.

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A summary of the changes we’ve brought to v2.

A comprehensive list of all of Rank Engine’s features.

Latest Changes

We’ve made major updates to both campaign creation and content production, introducing new tools and refining existing ones to improve efficiency and accuracy. These changes enhance targeting, provide more flexibility, and ensure higher-quality content for every placement.

Click on any update below to learn more about how it works and what it means for your campaigns.

New Features & Tools

Enhancements & Improvements

All Features

Beyond these latest updates, Rank Engine continues to provide a comprehensive features for managing SEO and Digital PR campaigns at scale. From advanced placement targeting to content approvals, every feature is designed to streamline your workflow and deliver measurable results.

Click on any feature below to explore how it helps optimise your campaigns.

Changes in Detail

‘SEO’ and ‘Digital PR’ Campaign Types

We’ve expanded our campaign options to give you more control over how your content is positioned. Now, you can choose between SEO campaigns for subtle, keyword-driven backlinking or Digital PR campaigns for integrated brand visibility.

SEO Campaigns – Subtle & Effective Backlinking

SEO campaigns focus on securing backlinks without directly discussing your brand. The content remains neutral, linking to your website naturally through targeted keywords. This approach strengthens your site’s authority while keeping the focus on the broader topic.

Digital PR Campaigns – Integrated Brand Mentions

Digital PR campaigns go beyond backlinking by incorporating your brand, business, or client into the content itself. Your brand is featured as a real-world example, often alongside other relevant but non-competing companies, contributing to a broader industry narrative. This enhances brand awareness while maintaining an organic and credible feel.

Smart Select Targeting

With Smart Select, when we look for sites to publish your content on, we will prioritise a website’s relevance, traffic, and quality first, considering DA last. This flexible strategy ensures more impactful results at a competitive price.

Read the following post for more information:

Smart Select – Explained

Smart Select is our new targeting option. This flexible strategy ensures more impactful results at a competitive price.

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Save and Load Projects

If you manage multiple clients, you can now organise campaigns more effectively with Projects. Save order details for recurring campaigns in the Campaign Builder and reload them with consistent settings in just a few clicks.

Each Project ensures that backlinks are never duplicated within it—so your client’s campaign will never receive a link from the same site twice. However, if you manage multiple clients, their projects can still access high-quality sites we’ve previously acquired for your other Projects. This keeps placements unique within each project while maximising opportunities across all your clients.

Provide Your Own Quotes

You have the option to provide custom quotes, such as statements from your clients’ key spokespeople.

You can also choose if these quotes should be used just once or if they can be repeated across multiple articles.

Provide Your Own Images

Each article we produce includes two royalty-free images by default.

You can also provide URLs to images you’d like featured in your articles (no Google Drive links).

The URLs must be publicly accessible, i.e. hosted on your server or platforms like imgur.com.

The URL must link directly to the image (ending in .jpg or .png)

You can choose whether we should use your images alongside high-quality, royalty-free images or if we should exclusively feature your provided images.

Content Integrates Real-Time, Fact-Checked Data

We research recent news and trends in your industry to integrate the latest information into your content.

Content Bypasses AI-Detection

Our content bypasses AI detection at the same rate as human writers, ensuring a natural reading experience.

Free Content Revisions

We no longer charge for content revisions.

You’ll also have full access to Google Docs where you and your team can review the content, make edits or leave comments to guide our revisions.

Features in Detail

Campaign Types

We’ve expanded our campaign options to give you more control over how your content is positioned. Now, you can choose between SEO campaigns for subtle, keyword-driven backlinking or Digital PR campaigns for integrated brand visibility.

SEO Campaigns – Subtle & Effective Backlinking

SEO campaigns focus on securing backlinks without directly discussing your brand. The content remains neutral, linking to your website naturally through targeted keywords. This approach strengthens your site’s authority while keeping the focus on the broader topic.

Digital PR Campaigns – Integrated Brand Mentions

Digital PR campaigns go beyond backlinking by incorporating your brand, business, or client into the content itself. Your brand is featured as a real-world example, often alongside other relevant but non-competing companies, contributing to a broader industry narrative. This enhances brand awareness while maintaining an organic and credible feel.

Projects

If you manage multiple clients, you can now organise campaigns more effectively with Projects. Save order details for recurring campaigns in the Campaign Builder and reload them with consistent settings in just a few clicks.

Each Project ensures that backlinks are never duplicated within it—so your client’s campaign will never receive a link from the same site twice. However, if you manage multiple clients, their projects can still access high-quality sites we’ve previously acquired for your other Projects. This keeps placements unique within each project while maximising opportunities across all your clients.

Brand Inclusions

We include non-competing brands/individuals in your content to ensure a balanced editorial tone. This strategy boosts your brand’s credibility while strengthening its presence.

Expert Quotes

We research recent quotes from industry professionals and if we find any that are relevant for your content, we’ll include them to enhance credibility and authority.

Custom Quotes

You have the option to provide custom quotes, such as statements from your clients’ key spokespeople.

You can also choose if these quotes should be used just once or if they can be repeated across multiple articles.

Content Approval

Review content via Google Docs and provide your approval for us to move forward pitching and publishing the article.

You’ll have full access to Google Docs where you and your team can review the content, make edits or leave comments to guide our revisions.

Placement Approval

Review placements and provide feedback before we commit to publishing.

Regional Focus

In Digital PR campaigns, specifying a regional focus ensures that every article will highlight the chosen location.

If no regional focus is specified but location details (e.g., your country of operations) are provided in your Background Information, we will create a mix of region-specific and globally-oriented content.

In SEO campaigns, the regional focus can be set on a per-placement basis, meaning only the specified placement’s article will reflect that location.

Content Focus

You can define the specific focus of your articles to align with your marketing goals. If left blank, we’ll ensure the content is relevant based on your provided Background Information, either with a broad or specific focus.

Limiting the content focus may restrict the campaign’s creativity.

For SEO campaign types, your anchor text is used as the Content Focus, and this is applied with either with a broad or specific focus, as deemed most appropriate.

Content Exclusions

You can specify any topics or subjects you don’t want associated with your brand or keywords.

Keyword Inclusions

If you need additional keywords mentioned near your anchor text, you can now list them in the Campaign Builder to ensure their inclusion.

Royalty-Free Images

Every article we produce includes two high-quality, relevant, royalty-free images that are suitable for republishing.

Custom Images

Each article we produce includes two royalty-free images by default.

You can also provide URLs to images you’d like featured in your articles (no Google Drive links).

The URLs must be publicly accessible, i.e. hosted on your server or platforms like imgur.com.

The URL must link directly to the image (ending in .jpg or .png)

You can choose whether we should use your images alongside high-quality, royalty-free images or if we should exclusively feature your provided images.

Additional URLs

If you have other URLs you would also like to promote within the same article, that are relevant to the main URL you’re promoting and are either social media links or news posts, you can provide them to us.

We’ll aim to include up to two additional URLs within an article. We choose the anchor text for these.

While not guaranteed, we will make every effort to include them.

Audience Targeting

Choose your audience’s locale (USA, UK, Australia, etc.) or leave it as Global. This also sets the dialect, with an option to choose a specific dialect for Global audiences.

You can also set if you want strict ccTLD targeting.

Smart Select Targeting

With Smart Select, when we look for sites to publish your content on, we will prioritise a website’s relevance, traffic, and quality first, considering DA last. This flexible strategy ensures more impactful results at a competitive price.

Read the following post for more information: