Built around your goals
The order flow adapts to the campaign outcome you choose.
Start With The Goal
Choose the goal.
Rank Engine shapes the setup.
Reputation Management
Shape what users find first
Support reputation recovery with positive third-party coverage and search-visible assets.
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Brand Awareness
Create credible brand mentions
Build natural awareness through editorial stories and informational references on relevant websites.
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Thought Leadership
Turn expertise into references
Use expert commentary, opinions and substantive source material to support authority-led campaigns.
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Category Authority
Build authority around categories
Build non-branded visibility around the products, services and topics your audience is already looking for.
View solution →Workflow Map
See the path from goal to published report.
The Project Builder collects the brief, Rank Engine manages the work, and your account area keeps approvals, placements and final URLs visible.
Choose your goal
Pick the outcome you want the campaign to support.
Tailor the setup
Add content, assets and preferences for accuracy.
Research & create
Rank Engine handles research, writing and outreach.
Review & approve
Use approval steps where your order needs them.
Placements & report
Receive live URLs and campaign reporting.
Guided Setup
Build a clear brief.
The setup stays simple for buyers while still giving Rank Engine the context needed to produce credible content and place it on relevant publishers.
Outcome
Choose the campaign goal
The Project Builder adapts the setup around Reputation Management, Brand Awareness, Thought Leadership or Category Authority.
Subject & Market
Add subject and audience context
Define the brand, person, product or page the campaign should support, who the content needs to reach and any regional focus.
Publisher Fit
Set publisher and placement direction
Choose DA tiers or Smart Select™ for relevance, traffic and authority, with audience targeting.
Source Material
Provide background and assets
Share the source material, quotes, images and constraints that help placements read naturally.
Content Rules
Confirm content settings
Set language, style, brand mention type and content signals for the campaign.
Review Flow
Select approvals and delivery
Choose whether you want to review content, approve publisher sites or move straight to managed delivery.
Flexible Controls
Use shared direction, then get specific where it matters.
Most orders do not need every field filled out repeatedly. Use shared defaults where they make sense, then get specific only where the campaign needs it.
Shared
Use one instruction where every compatible placement should follow the same direction.
Shared pool
Provide a reusable list of topics, quotes, links or assets and let Rank Engine distribute them sensibly.
Per-placement
Give a placement its own instruction when a publisher, URL, topic or asset needs individual control.
Content Production
How we build the article.
Each article is underpinned by hours of research, a tested thesis, contrasting examples, expert insight and industry context. The goal is credible third-party content that features the brand or person without reading like a commercial.
Thesis and angle
We turn the brief into a clear article thesis so the final piece has a reason to exist beyond the placement itself.
Research and evidence
Industry news, expert insight, market examples, studies and contrasting cases are gathered before drafting starts.
Credible inclusion
The brand, person or asset is introduced as evidence, context or expert perspective, not as forced praise.
Critique and revision
Drafts go through structured critique, editing and quality checks before they move to approval or publication.
Revision Desk
Review, refine and approve each article.
Revision Desk gives each draft a focused review workspace. Read the article, inspect the sources, invite feedback, process comments into grounded revisions and approve when ready.
Source-backed review
Inspect the draft alongside the source set used to create the article.
Shareable feedback links
Invite stakeholders to read, comment and suggest edits without needing an account.
AI-assisted edit queue
Dismiss feedback or process comments into grounded revision proposals.
Approval handoff
Approve the final draft so Rank Engine can move into prospecting and placement delivery.
Approvals When Needed
Add review steps only where you need them.
You can move quickly, or add review steps for content and placement decisions. Approvals are free on your first order and optional after. Campaigns with approvals use a longer delivery window so there is time for review cycles.
Content approval
Review drafts, request edits and approve before content moves forward.
Placement approval
Review publisher sites before Rank Engine commits to the placement.
Order discussion
Keep feedback, questions and account-manager discussion attached to the order.
Managed Delivery
Track the work without running the process.
Once the order is placed, the campaign moves into a managed production workflow. You keep visibility without needing to run the process yourself.
Research direction
We check the campaign goal, publisher fit, content style and requirements before production starts.
Build the content
Articles are created to read naturally first, with mentions and links supporting the topic.
Manage publishing
Rank Engine coordinates editorial checks, publisher communication and go-live tracking.
Report the outcome
Delivered URLs, campaign status and reports are kept in the account area for review.
