Rank Engine v2.0 is here, bringing a range of improvements designed to make your workflow more efficient, flexible, and results-driven. This update refines content production, enhances targeting capabilities, and gives you even greater control over your campaigns.
Below, you’ll find a summary of all the key changes. Click any item to jump to a detailed breakdown. We’ve also included a full list of Rank Engine’s features, so you can explore everything the platform has to offer.
We’ve made major updates to both campaign creation and content production, introducing new tools and refining existing ones to improve efficiency and accuracy. These changes enhance targeting, provide more flexibility, and ensure higher-quality content for every placement.
Click on any update below to learn more about how it works and what it means for your campaigns.
We’ve expanded our campaign options to give you more control over how your content is positioned. Now, you can choose between SEO campaigns for subtle, keyword-driven backlinking or Digital PR campaigns for integrated brand visibility.
SEO campaigns focus on securing backlinks without directly discussing your brand. The content remains neutral, linking to your website naturally through targeted keywords. This approach strengthens your site’s authority while keeping the focus on the broader topic.
Digital PR campaigns go beyond backlinking by incorporating your brand, business, or client into the content itself. Your brand is featured as a real-world example, often alongside other relevant but non-competing companies, contributing to a broader industry narrative. This enhances brand awareness while maintaining an organic and credible feel.
With Smart Select, when we look for sites to publish your content on, we will prioritise a website’s relevance, traffic, and quality first, considering DA last. This flexible strategy ensures more impactful results at a competitive price.
Read the following post for more information:
We provide two outreach strategies: DA Targeting and Smart Select.
When using the Project Builder, you can select your preferred targeting strategy.
If you manage multiple clients, you can now organise campaigns more effectively with Projects. Save order details for recurring campaigns in the Campaign Builder and reload them with consistent settings in just a few clicks.
Each Project ensures that backlinks are never duplicated within it—so your client’s campaign will never receive a link from the same site twice. However, if you manage multiple clients, their projects can still access high-quality sites we’ve previously acquired for your other Projects. This keeps placements unique within each project while maximising opportunities across all your clients.
You have the option to provide custom quotes, such as statements from your clients’ key spokespeople.
You can also choose if these quotes should be used just once or if they can be repeated across multiple articles.
Each article we produce includes two royalty-free images by default.
You can also provide URLs to images you’d like featured in your articles (no Google Drive links).
The URLs must be publicly accessible, i.e. hosted on your server or platforms like imgur.com.
The URL must link directly to the image (ending in .jpg or .png)
You can choose whether we should use your images alongside high-quality, royalty-free images or if we should exclusively feature your provided images.
We research recent news and trends in your industry to integrate the latest information into your content.
Our content bypasses AI detection at the same rate as human writers, ensuring a natural reading experience.
We no longer charge for content revisions.
You’ll also have full access to Google Docs where you and your team can review the content, make edits or leave comments to guide our revisions.
We provide two outreach strategies: DA Targeting and Smart Select.
When using the Project Builder, you can select your
Rank Engine v2.0 is here, bringing a range of improvements designed to make your workflow more efficient, flexible, and results-driven.
With organic growth flat for six months and no visibility in AI search engines, we provisioned a 12-month “authority lift”
To maximise your SEO campaign’s effectiveness, select relevant, natural, and diverse anchor text. This guide will help ensure you have
If you’re not satisfied, we’ll refund in full and remove any live links.
Nothing goes live without your sign-off - free approvals on your first order.
While rare, if any backlinks go offline, we’ll restore or replace them for free.
Cancel at any time, order whenever you need.
Rank Engine is a link building and content production platform that blends AI efficiency with expert oversight.
White-label SEO, ORM & Digital PR for marketers and agencies.
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