Increase Organic Rankings & AI Visibility

  Digital PR

A Digital PR campaign incorporates your brand (or your client’s) directly into the content, positioning it as a real-world example alongside relevant but non-competing brands.

You can also customise the campaign with article topics, quotes, and more.

  SEO

An SEO campaign focuses on natural backlinking without directly mentioning your brand in the content. Instead, links are placed contextually within relevant content using your target keywords.

This format is ideal for SEO-driven campaigns that benefit from subtle, contextually relevant links.

Standard delivery time is up to 1 week.

If you enable Content Approvals or Placement Approvals, this extends the estimated delivery time up to 2 weeks.

You can also choose to have your campaigns run on a 30-day drip-feed. This means that we will publish your placements throughout the 30-day period.

Specifying a regional focus ensures that the topic discussed in your articles is set within it.

If left blank, topics discussed will be location-neutral and globally focused.

For Digital PR:

If no regional focus is specified but location details (e.g., your country of operations) are provided in your Background Information, we will create a mix of region-specific and globally-oriented content.

You can specify any topics, themes, or references that should be avoided in your articles. This helps ensure your brand isn’t associated with content that conflicts with your values, positioning, or commercial strategy.

Common exclusions include:

• Competitor names
• Irrelevant industries or sectors
• Product categories you don’t serve
• Attributes your brand doesn’t want to be linked with (e.g. budget, DIY, controversy, etc.)

Exclusions are applied during content planning and writing to keep your placements aligned with your brand narrative.

Choose either DA40+, DA50+, DA60+ or Smart Select.

For a detailed comparison, please read: Backlink Targeting.

  Option 1: Global TLDs & 'My Audience' ccTLDs

We'll include global TLDs in our prospecting alongside ccTLDs that match your target Audience.

For example, if your Audience is the UK, .uk TLD sites would be considered as prospects. Furthermore, if we found a suitable .com site, this would also be considered as a prospect.

  Option 2: Strict ccTLD matching only

We will look for sites with ccTLDs that match your Audience.

For example, if your Audience is the UK, we would only consider websites with .uk TLDs as prospects.

URL

This is the URL you are promoting.

Anchor Text

This is the text that will link to your URL.

You can choose whether you want to review and approve content and/or placements before we commit to publishing.

  Content Approval

If you enabled Content Approval, you'll have full access to Google Docs where you and your team can review the content, make edits or leave comments to guide our revisions. You must provide your approval for us to move forward pitching and publishing the article.

  Placement Approval

Before committing to live placements, you can opt to review the sites first. Only after your approval of the publisher sites will we move forward to publish the content.