Built For Marketers
Packed With Control

Campaign Types:Digital PRSEO

You can define the topics that the content will focus on to align with your marketing goals.

If left blank, we’ll ensure the selected topics are relevant, based on your provided Background Information.

Limiting the Article Topics may restrict the campaign's creativity.

Campaign Types:Digital PRSEO

You can specify any topics, themes, or references that should be avoided in your articles. This helps ensure your brand isn’t associated with content that conflicts with your values, positioning, or commercial strategy.

Common exclusions include:

• Competitor names
• Irrelevant industries or sectors
• Product categories you don’t serve
• Attributes your brand doesn’t want to be linked with (e.g. budget, DIY, controversy, etc.)

Exclusions are applied during content planning and writing to keep your placements aligned with your brand narrative.

Campaign Types:Digital PRSEO

Additional keywords are separate from your anchor text and will not be hyperlinked. Instead, each article will be subtly optimised to include up to two of these keywords per article, placed in close proximity to your anchor text.

The purpose is to enhance topical relevance by surrounding your anchor with other key terms you’re targeting — helping improve rankings for related queries.

Additional keywords are case-sensitive, so please ensure accuracy and relevance when submitting them.

Campaign Types:Digital PR

Besides your target URL, which you'll set within each placement, you can also provide additional URLs that we'll aim to include in your article(s).

They would be included as other relevant sources, with anchor text that we select.

Your additional URLs must be relevant to your PR Target and either:

1. Social media links
2. Business profile pages
3. Authoritative news posts

We'll aim to include up to two additional URLs within an article. You cannot choose anchor text for these URLs.

The inclusion of these additional URLs is up to the publisher's discretion. While not guaranteed, we will make every effort to include your additional URLs.

Campaign Types:Digital PRSEO

Audience:

Choose your audience's locale (USA, UK, Australia, etc.) or leave it as Global.

When prospecting, we will look for sites that receive traffic from your chosen Audience.

TLD Targeting:

  Option 1: Global TLDs & 'My Audience' ccTLDs

We'll include global TLDs in our prospecting alongside ccTLDs that match your target Audience.

For example, if your Audience is the UK, .uk TLD sites would be considered as prospects. Furthermore, if we found a suitable .com site, this would also be considered as a prospect.

  Option 2: Strict ccTLD matching only

We will look for sites with ccTLDs that match your Audience.

For example, if your Audience is the UK, we would only consider websites with .uk TLDs as prospects.

Campaign Types:Digital PRSEO

Specifying a regional focus ensures that the topic discussed in your articles is set within it.

If left blank, topics discussed will be location-neutral and globally focused.

For Digital PR:

If no regional focus is specified but location details (e.g., your country of operations) are provided in your Background Information, we will create a mix of region-specific and globally-oriented content.

Campaign Types:Digital PR

Each article we produce includes two stock images by default.

You can also provide URLs to images you'd like featured in your articles (no Google Drive links).

The URLs must be publicly accessible, i.e. hosted on your server or platforms like imgur.com.

The URL must point directly to the image (ending in .jpg or .png).

You can choose whether we should use your images alongside high-quality, royalty-free images or if we should exclusively feature your provided images.

Some publishers have strict policies on media, so we cannot guarantee the inclusion of your custom images. However, we make every effort to include them and are usually successful.

Campaign Types:Digital PR

By default, your content will include recent, relevant quotes from industry experts (when available).

In addition to this, you have the option to provide custom quotes, such as statements from your clients' key spokespeople.

You can also choose if these quotes should be used just once or if they can be repeated across multiple articles.

Both strategies involve outreach and securing high-quality backlinks, but they take different approaches.

DA Targeting focuses on acquiring links from sites within specific DA ranges, offering precise control over the DA of the websites. This is ideal when DA is a primary concern, and it can secure placements on sites with very high DA, depending on your budget.

Smart Select prioritises site relevance, traffic quality, and popularity before considering DA. While it often secures placements with DA ranging from 55 to 65, the focus is on finding sites that provide the best mix of relevance and authority for your SEO needs. This approach ensures you get the best value from your backlinks, aligning with modern SEO practices.

In 2025, not always.

Google’s algorithm now focuses heavily on relevance, user engagement, and content quality, meaning a site’s Domain Authority (DA) doesn’t always reflect its ranking power. DA, a metric developed by Moz.com, estimates a site’s authority but is just one of many factors. Google’s own authority scores are private.

It’s common to see lower-DA sites outranking higher-DA ones, showing that while DA is still useful, it’s not the sole indicator of SEO success. Smart Select goes beyond DA, prioritising factors during the prospecting phase like traffic quality, site relevance, and popularity, to discover great opportunities that contribute meaningfully to your SEO strategy.

Smart Select is perfect when you want the freedom to focus on overall SEO value rather than being limited by specific DA ranges. It allows us to prioritise factors like relevance, traffic quality, and site quality, giving us the flexibility to secure placements that offer the best SEO impact—whether the site falls slightly above or below a particular DA range.

This strategy ensures you're not missing out on valuable opportunities due to rigid DA targeting, making it ideal for those looking to maximise long-term SEO results.