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Creating an SEO Campaign

Ensure Your Link Building Campaign Provides Maximum Results

Table of Contents

Off-page SEO is a critical aspect of search engine optimisation that involves improving your website’s visibility and authority by building high-quality backlinks. Backlinks are links from other websites that point to your site, indicating that your content is valuable and authoritative.

By acquiring high-quality backlinks, you can improve your website’s rankings in search engine results pages (SERPs) and attract more organic traffic.

In this article, we’ll explore how to set up a backlink campaign, covering off-page analysis, keyword research, and using the campaign builder.



Defining Your SEO Objectives

Defining your campaign goals and objectives is an essential first step in any backlink acquisition campaign. Without clear goals, you won’t be able to measure the success of your campaign or allocate your resources effectively.

To define your goals and objectives, start by considering the following questions:

Based on your answers to these questions, you can define specific goals and objectives for your campaign. For example, your goals might include:


How Many Backlinks Do You Need?

To determine how many backlinks you need to build to rank for a particular term, you can use a variety of methods. Some of the most common methods used by SEO professionals include:


Conducting competitor analysis

Analysing the backlink profiles of your top competitors can give you an idea of how many backlinks you need to build to compete. Look at the number and quality of backlinks your competitors have.


Using keyword research tools

Keyword research tools like Ahrefs, SEMrush, and Moz can provide insight into how many backlinks you need to rank for a particular keyword. These tools analyse the top-ranking pages for a given keyword and provide information on their backlink profiles.


Assessing link velocity

Link velocity is the rate at which a website acquires new backlinks. By assessing the link velocity of your competitors, you can determine how many backlinks you need to build to keep up with (and surpass) them.


Using domain authority metrics

Domain authority (Moz.com) or Domain Rating (ahrefs.com) are third-party metrics that estimate the authority of a website. By analysing the domain authority of your competitors and comparing it to your own, you can get an idea of how many backlinks you need to build to achieve a similar level of authority.


By using these methods, you can arrive at a number of backlinks and a level of authority that you should aim to achieve.


Which Keywords To Target?

Keyword research is a critical component of setting up a successful backlink acquisition campaign. By identifying the keywords and phrases that are relevant to your niche or industry, you can identify potential opportunities for acquiring high-quality backlinks.

You can read our guide on Anchor Text and Keyword Strategy to learn how to do this.


Which Backlinks To Build?


Fresh Contextual Links



Fresh Contextual Links are links within non-promotional content that we ghostwrite for websites and blogs that match your target Domain Authority (moz.com), as well as other criteria such as the website’s age, monthly traffic, TLD, and the number of referring domains.


Aged Contextual Links



Aged Contextual Links are links that are strategically inserted into existing articles on websites that match your target Page Authority (moz.com), as well as other criteria such as the website’s age, monthly traffic, TLD, etc. Our edit is carefully crafted to blend seamlessly into a non-promotional article.


Which Type of Backlinks Should You Use?

A strong backlink profile will consist of both Fresh and Aged contextual links. 

Furthermore, with Aged Contextual Links, you can target placements on a lower domain authority than you can with Fresh Contextual Links, so this is beneficial for smaller budgets and lower competition niches.

We recommend that brand new websites focus on Fresh Contextual Links to begin with, as those backlinks tend to be indexed faster.



Using the Campaign Builder



Setting Up the Campaign

After clicking on the “Create a Campaign” button and choosing the campaign type you want to start with, you will access the Campaign Builder.

If you’re working with Aged Contextual Links, you’ll start by selecting the target Page Authority of your backlink placements.

If you’re working with Fresh Contextual Links, you’ll start by selecting the target Domain Authority of your backlink placements.



With Fresh Contextual Links, we produce entire articles to publish on the target site. Our standard articles are at least 800-words.

You can upgrade to 2000-word premium articles, written by professionals with top publication experience (Forbes, Business Insider, Entrepreneur etc).


Anchor Text

This is the keyword that you’re targeting. Be careful not to over-optimise, meaning, don’t hammer the same keyword over and over. A good SEO campaign should strive to appear as natural as possible. So, use variations of your keyword, long-tail keywords, and also mix in plenty of generic (click here, learn more, here) and branded (example.com) keywords.

When it comes to a new website and websites that have not engaged in SEO before, spend more time focused on low competition anchors, keyword variations, branded and generic anchors. Save your main target keywords for later in the campaign.


Target URL

This is the page you want to build direct links to. We recommend also building links to pages that you don’t need to rank. This keeps your campaign looking natural.

Another natural marker is to build links to inner pages. Usually, it’s the inner pages that would naturally acquire more backlinks, so build links to your blog content and ensure your internal linking structure within your blogs point to your main landing pages. This will ensure that the link authority flows through and helps your target pages rank, even when you’re not directly linking to them.


Advanced Options

There is a toggle to activate the Advanced Options. Click it and you will have access to the following:


Content Approval

If selected, we will run all content by you before publishing. If you request any edits, we will take care of them until you are satisfied. 


Link Approval

If selected, we will run all potential placement websites by you before we commit to them. 


Website Age

You can choose the minimum age of the placement websites.


Monthly Traffic

You can choose the minimum monthly traffic of the placement websites.



Besides English, we currently also support German and Croatian.



You can choose which TLDs to target:

New Zealand


If you need any additional help with your SEO campaign, do not hesitate to contact us. We can be reached via email, live chat, and by video call.


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