Smart Select – Explained
Smart Select is our new targeting option. This flexible strategy ensures more impactful results at a competitive price.
RESOURCES
User Guide
Get Started With Rank Engine
The Campaign Builder allows you to create and manage both SEO and Digital PR campaigns with ease. This guide walks you through the setup process step by step, ensuring you make the most of Rank Engine’s powerful features.
We'll Cover:
A breakdown of the key elements.
How to integrate brands and individuals into content.
How to structure campaigns for subtle, keyword-driven backlinking.
Campaign Builder
Overview
The Campaign Builder is where you define the details of your campaign. Each section is designed to give you full control over how placements are managed.
   Project Name
If you manage multiple clients, you can now organise campaigns more effectively with Projects. Save order details for recurring campaigns in the Campaign Builder and reload them with consistent settings in just a few clicks.
Each Project ensures that backlinks are never duplicated within it—so your client’s campaign will never receive a link from the same site twice. However, if you manage multiple clients, their projects can still access high-quality sites we’ve previously acquired for your other Projects. This keeps placements unique within each project while maximising opportunities across all your clients.
If you’re only link building for one client/brand/website, that’s fine. Just set up one Project.
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  Campaign Type
You can choose between SEO campaigns for subtle, keyword-driven backlinking or Digital PR campaigns for integrated brand visibility.
  SEO Campaigns – Subtle & Effective Backlinking
SEO campaigns focus on securing backlinks without directly discussing your brand. The content remains neutral, linking to your website naturally through targeted keywords. This approach strengthens your site’s authority while keeping the focus on the broader topic.
  Digital PR Campaigns – Integrated Brand Mentions
Digital PR campaigns go beyond backlinking by incorporating your brand, business, or client into the content itself. Your brand is featured as a real-world example, often alongside other relevant but non-competing companies, contributing to a broader industry narrative. This enhances brand awareness while maintaining an organic and credible feel.
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  Approval Requirements
You can choose to check content and/or placements before we commit to publishing.
  Content Approval
Review content via Google Docs and provide your approval for us to move forward pitching and publishing the article.
You’ll have full access to Google Docs where you and your team can review the content, make edits or leave comments to guide our revisions.
  Placement Approval
Review placements and provide feedback before we commit to publishing.
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  Est. Delivery Time
Standard delivery time is up to 2 weeks.
If you elect to have Content Approvals or Placement Approvals, this extends the estimated delivery time to 3 weeks.
You can also choose to have your campaigns run on a 30-day drip feed. This means that we will publish your placements throughout the 30-day period.
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Digital PR Campaigns
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A Digital PR campaign incorporates your brand (or your client’s) directly into the content, positioning it as a real-world example alongside relevant but non-competing brands.
  Setting Up a Digital PR Campaign
  Client Information
In this section you will provide information about the Digital PR Target you are promoting.
  1. Define the Digital PR Target
Choose between Company/Brand or Individual.
  2. Enter the Brand or Individual’s Name
  3. Provide Background Information
This helps us craft an authentic narrative. Include your Digital PR Target’s associations, mission, initiatives, achievements and ambitions for best results.
  4. (Optional) Provide Custom Quotes
By default, your content will include recent, relevant quotes from industry experts (when available).
In addition to this, you have the option to provide custom quotes, such as statements from your clients’ key spokespeople.
You can also choose if these quotes should be used just once or if they can be repeated across multiple articles.
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  Optional Settings
These optional settings affect content production.
  Regional Focus
Specifying a regional focus ensures that every article will highlight the chosen location.
If no regional focus is specified but location details (e.g., your country of operations) are provided in your Background Information, we will create a mix of region-specific and globally-oriented content.
  Keyword Inclusions
If you need additional keywords mentioned near your anchor text, you can provide a list and we’ll insert up to two of them per article.
These are case-sensitive. Care should be taken to provide relevant keywords.
  Content Focus
You can define the specific focus of your articles to align with your marketing goals. If left blank, we’ll ensure the content is relevant based on your provided Background Information, either with a broad or specific focus.
Limiting the content focus may restrict the campaign’s creativity.
  Content Exclusions
You can specify any topics or subjects you don’t want associated with your brand or keywords.
  Additional URLs
If you have other URLs you would also like to promote within the same article, that are relevant to the main URL you’re promoting and are either social media links or news posts, you can provide them to us.
We’ll aim to include up to two additional URLs within an article. We choose the anchor text for these.
While not guaranteed, we will make every effort to include them.
  Custom Images
Each article we produce includes two royalty-free images by default.
You can also provide URLs to images you’d like featured in your articles (no Google Drive links).
The URLs must be publicly accessible, i.e. hosted on your server or platforms like imgur.com.
The URL must link directly to the image (ending in .jpg or .png)
You can choose whether we should use your images alongside high-quality, royalty-free images or if we should exclusively feature your provided images.
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  Content & Link Placement
These options determine where your link will be placed and according to what criteria.
  1. Select DA Range
Choose either DA40+, DA50+, DA60+ or Smart Select.
For more information on Smart Select, please read the following:
  3. My Audience
Choose your audience’s locale (USA, UK, Australia, etc.) or leave it as Global. When prospecting, we will look for sites that receive traffic from your chosen Audience.
  4. TLD Targeting
  Option 1: Global TLDs & ‘My Audience’ ccTLDs
We’ll include global TLDs in our prospecting alongside ccTLDs that match your target Audience.
For example, if your Audience is the UK, .uk TLD sites would be considered as prospects. Furthermore, if we found a suitable .com site, this would also be considered as a prospect.
  Option 2: Strict ccTLD matching only
We will look for sites with ccTLDs that match your Audience.
For example, if your Audience is the UK, we would only consider websites with .uk TLDs as prospects.
  5. URL
This is the URL you are promoting
  6. Anchor Text
This is the text that will link to your URL
  7. Language
The content will be written in your chosen language/dialect.
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SEO Campaigns
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An SEO campaign focuses on natural backlinking without directly mentioning your brand in the content. Instead, links are placed contextually within relevant content using your target keywords.
  Setting Up an SEO Campaign
  Content & Link Placement
These options determine where your link will be placed and according to what criteria.
  1. Select DA Range
Choose either DA40+, DA50+, DA60+ or Smart Select.
For more information on Smart Select, please read the following:
Smart Select – Explained
Smart Select is our new targeting option. This flexible strategy ensures more impactful results at a competitive price.
  3. My Audience
Choose your audience’s locale (USA, UK, Australia, etc.) or leave it as Global. When prospecting, we will look for sites that receive traffic from your chosen Audience.
  4. TLD Targeting
  Option 1: Global TLDs & ‘My Audience’ ccTLDs
We’ll include global TLDs in our prospecting alongside ccTLDs that match your target Audience.
For example, if your Audience is the UK, .uk TLD sites would be considered as prospects. Furthermore, if we found a suitable .com site, this would also be considered as a prospect.
  Option 2: Strict ccTLD matching only
We will look for sites with ccTLDs that match your Audience.
For example, if your Audience is the UK, we would only consider websites with .uk TLDs as prospects.
  5. URL
This is the URL you are promoting
  6. Anchor Text
This is the text that will link to your URL
  7. Language
The content will be written in your chosen language/dialect.
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  Optional Settings
These optional settings affect content production.
  Regional Focus
Specifying a regional focus ensures that the content for this placement will highlight your chosen location.
If no regional focus is specified the content will be either globally-oriented or location-neutral, whichever is most appropriate.
  Keyword Inclusions
If you need additional keywords mentioned near your anchor text, you can provide them here.
These are case-sensitive. Care should be taken to provide relevant keywords.
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  Content Exclusions
You can specify any topics or subjects you don’t want mentioned.
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