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Effective SEO Campaigns
Ensure Your Link Building Campaign Provides Maximum Results
Table of Contents
Off-page SEO is a critical aspect of search engine optimisation that involves improving your website’s visibility and authority by building high-quality backlinks. Backlinks are links from other websites that point to your site, indicating that your content is valuable and authoritative.
By acquiring high-quality backlinks, you can improve your website’s rankings in search engine results pages (SERPs) and attract more organic traffic.
In this article, we’ll explore how to set up a backlink campaign, covering off-page analysis, keyword research, and using the campaign builder.
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Defining Your SEO Objectives
Defining your campaign goals and objectives is an essential first step in any backlink acquisition campaign. Without clear goals, you won’t be able to measure the success of your campaign or allocate your resources effectively.
To define your goals and objectives, start by considering the following questions:
- Who is your target audience and what are their needs and interests?
- How does your backlink profile compare to your competitors'?
- What budget do you have available for your backlink acquisition campaign?
Based on your answers to these questions, you can define specific goals and objectives for your campaign. For example, your goals might include:
- Acquiring X number of DA40+ backlinks from authoritative websites.
- Increasing your website's domain authority by X points within six months.
- Boosting your website's organic search traffic by X percent within a year.
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How Many Backlinks Do You Need?
To determine how many backlinks you need to build to rank for a particular term, you can use a variety of methods. Some of the most common methods used by SEO professionals include:
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Conducting competitor analysis
Analysing the backlink profiles of your top competitors can give you an idea of how many backlinks you need to build to compete. Look at the number and quality of backlinks your competitors have.
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Using keyword research tools
Keyword research tools like Ahrefs, SEMrush, and Moz can provide insight into how many backlinks you need to rank for a particular keyword. These tools analyse the top-ranking pages for a given keyword and provide information on their backlink profiles.
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Assessing link velocity
Link velocity is the rate at which a website acquires new backlinks. By assessing the link velocity of your competitors, you can determine how many backlinks you need to build to keep up with (and surpass) them.
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Using domain authority metrics
Domain authority (Moz.com) or Domain Rating (ahrefs.com) are third-party metrics that estimate the authority of a website. By analysing the domain authority of your competitors and comparing it to your own, you can get an idea of how many backlinks you need to build to achieve a similar level of authority.
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By using these methods, you can arrive at a number of backlinks and a level of authority that you should aim to achieve.
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Which Keywords To Target?
Keyword research is a critical component of setting up a successful backlink acquisition campaign. By identifying the keywords and phrases that are relevant to your niche or industry, you can identify potential opportunities for acquiring high-quality backlinks.
You can read our guide on Anchor Text and Keyword Strategy to learn how to do this.
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Using the Campaign Builder
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Setting Up the Campaign
We have a separate article to help you with using the Rank Engine Campaign Builder.
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Effective SEO Campaigns
Our guide to setting up a backlink campaign, covering off-page analysis, and keyword research.
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